As I get ready to go to Disney World, I’ve been thinking about my path to becoming a professional fangirl. I’ve gone to the most meet and greets in Disney theme parks, so I have no doubt that’s where my interest in posing with famous characters and people came from. It goes back for so many years that my first meet and greets were not captured on a digital camera. After all, it was the early 90s!
I’ve also spent more than a year talking to super fans of Kim Kardashian and more recently, Taylor Swift, daily. This made me want to reflect on my personal history of relationships with pop culture icons. Let’s go back, shall we?
Before I built a personal brand as the girl in the red jeans, I loved all things purple. Between the clothes, videos and stuffed animals, I basically collected Barney products.
In middle school, I took on a new Barney project: re-selling new VHS tapes. I bought them at a phenomenal bargain price and sold them on sites likes Amazon and eBay. It was a challenging time to do this because VHS tapes were being phased out. I’m not sure how much $$$ I made, but it was a good way to learn about e-commerce.
In high school, I did a presentation for my media class (i.e. my favourite class) about alternative music and I spent lots of time trying to find an image of One Tree Hill’s Peyton Sawyer wearing a Tegan and Sara t-shirt. I don’t remember if that’s the show that introduced me to them, but regardless of how I discovered the Canadian twins, I’m glad I did.
I was relieved when I was finally able to buy a ticket to see them live in Toronto. Massey Hall turned out to be an incredible venue and I felt like I had the best seat in the house (on the aisle, in the third row of the first balcony). I swear I had a better view than when I’ve had floor seats at the Air Canada Centre.
Reaching certain social media milestones, such as reaching a benchmark in your number of followers, can be very exciting for a social media manager. What’s more, you may be pleasantly surprised to discover how much your followers want to celebrate with you. That’s why it’s beneficial to plan ahead and prepare a mini content strategy that you will be ready to execute when you see those magical numbers.
I’m a bit of a screenshot-aholic and some of the photos I’ve collected are posts that my favourite brands published when they acquired lots of followers. Now I’d like to share some of my top picks with you and I hope they will inspire your social media marketing.
Once Canada’s Prime Minister acquired 2 million Facebook fans, his team produced a short video to describe their demographics. Every Facebook page admin has access to these kinds of insights, so it was easy to create, but the average person couldn’t see this information until the video was released and probably found it interesting. By listing the distant locations of where his fans live, he cemented his position as a global leader while expressing gratitude for their support. The video was so engaging that even TV personality Jillian Harris liked it!
Looking back on the past year, I’m reminded of the events that educated, entertained and inspired me. YouTube star Miranda Sings’ show at Just For Laughs wasn’t exactly educational, at least not for anyone older than a preteen, but I was in awe of her personal branding talent, so that inspired me.
2015 was a good year in Hollywood. Between Inside Out, Iris, Suffragette and The Danish Girl, there were a number of new releases that I enjoyed. As far as celebrities are concerned, I was also intrigued by Caitlyn Jenner’s transition. I like how Google used her speech to narrate their Year In Search video because her choices and words defined the year in pop culture. Sometimes I wonder if the whole purpose of the Kardashian franchise was to give Caitlyn a bigger platform to become a transgender advocate.
Photo Source: Hollywood Life & E!
Aside from the Oscars and Super Bowl, Sunday night doesn’t usually imply appointment viewing. Last night was an exception. I found myself flipping back and forth all night between the American Music Awards on CTV/ABC, Canada’s Smartest Person on CBC and Kourtney & Khloe Take the Hamptons on E! I’m one episode behind on The Good Wife, but I’ll fix that soon with Rogers on Demand.
Kourtney & Khloe Take the Hamptons
I wonder how many other dads leave hundreds of dollars worth of gifts for their kids and partners on their way to rehab. In the last episode, Scott went to rehab for five days, Kourtney’s therapist flew to New York for a surprise counselling session and Khloe celebrated her 30th birthday.
It looked like Khloe had a fun birthday bash and an even better surprise party, where French Montana gave her a Jeep. It’s a shame that Khloe’s anxiety about her age and relationship with Lamar interfered with her having a good time with friends.
Overall, it was a juicy drama-filled episode that was satisfying, yet somewhat difficult to watch given the sensitive subject matter about Scott’s behaviour and Kourtney’s health.