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social media

Throwback Thursdays With WIRED

wired magazine

Tonight I was scrolling through my Facebook feed and I stumbled upon a Facebook video from WIRED. I often save Facebook videos to binge watch on the weekend, but this one caught my attention enough to see it ASAP.

It had the cover of an old WIRED magazine with a bright yellow cover and the post copy said it was from July 1997 i.e. 20 years ago. I was 6 years old! I didn’t read WIRED in elementary school, so I figured it could be interesting to watch a current editor reveal what they published inside.

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How To Make The SIM Swap With Public Mobile

Hot On The Street - Public Mobile

Adulting is hard work. I graduated from Western 3 years ago, but paying the bills doesn’t get any easier. Between OSAP and credit cards, it isn’t fun. I’m too broke to commit to any real estate, let alone an expensive monthly cell phone plan. That’s why the idea of not being tied down to a contract is appealing – more freedom, less legal jargon and less headaches.

Public Mobile has launched a new campaign called “SIM Swap” that offers Canadians a free useful SIM card in exchange for a useless item. So before you toss out that coffee cup, read on to find out how you can participate.

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3 Campaigns That Inspired Me At Social Media Week

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Shelby Walsh Trend Hunter

Photo Source: Trend Hunter

I’ve missed the CM1 conference for community managers, so I was relieved when I discovered the Social Media Week itinerary. The first day alone featured keynote speakers from Twitter, BuzzFeed and Shopify. Drake’s friend Norm Kelly was interviewed too. Hot topics included influencer marketing, millennials and self-esteem.

Aside from professional development in general, what motivates me to attend these types of events is how much the speakers leave you feeling inspired. That was definitely the case when I heard Shelby Walsh from Trend Hunter. She talked about big data, personalization and mobile marketing by presenting several clever marketing campaigns that integrated social media effectively. They’re kind of old, but they’re all relevant, innovative and influential. Enjoy!

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Movie Review: Popstar: Never Stop Never Stopping

Popstar-Never-Stop-Never-Stopping

Photo Source: Universal Pictures

Conner4Real loves Snapchat. He loves updating his fans on his surreal lifestyle and acting like everything is ok, even though it isn’t.

Recognizing how social media allows stars to control how fans perceive their lives, it’s entertaining to watch a mockumentary about what could actually go on behind the scenes. In this case, the footage is about Conner (Andy Samberg), a singer whose time in the spotlight is going to end unless he repairs his relationship with his childhood buddies. In real life, Conner’s former Style Boyz band mates Owen (Jorma Taccone) and Lawrence (Akiva Schaffer) make up the rest of The Lonely Island and they also co-produced and directed Popstar: Never Stop Never Stopping.

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How To Celebrate Social Media Milestones

Reaching certain social media milestones, such as reaching a benchmark in your number of followers, can be very exciting for a social media manager. What’s more, you may be pleasantly surprised to discover how much your followers want to celebrate with you. That’s why it’s beneficial to plan ahead and prepare a mini content strategy that you will be ready to execute when you see those magical numbers.

I’m a bit of a screenshot-aholic and some of the photos I’ve collected are posts that my favourite brands published when they acquired lots of followers. Now I’d like to share some of my top picks with you and I hope they will inspire your social media marketing.

 

Justin Trudeau

Once Canada’s Prime Minister acquired 2 million Facebook fans, his team produced a short video to describe their demographics. Every Facebook page admin has access to these kinds of insights, so it was easy to create, but the average person couldn’t see this information until the video was released and probably found it interesting. By listing the distant locations of where his fans live, he cemented his position as a global leader while expressing gratitude for their support. The video was so engaging that even TV personality Jillian Harris liked it!

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