Browsing Tag

role models

Behind The Brand: Best Buy

Elliott Chun

Name: Elliott Chun

Position: Communications Manager

Education: Visual Arts and Sociology, Western University; Public Relations, Humber College

Professional role model: Richard Branson. He’s a tremendous leader, showman and will one day take us up to space.

Favourite Best Buy purchase: My Samsung Galaxy S5 smartphone. I never leave home without it and would certainly be lost without it.

In 140 characters or less, what is your favourite part of your job?

Working with an extremely talented group of people, publicizing everything Best Buy, including our vendors, community work and services.

What are your daily responsibilities as a Communications Manager?

I’m constantly discovering creative ways with my teams to promote and story-tell the fantastic things Best Buy is achieving in Canada. I also protect our brand and build campaigns to engage media and customers while identifying and building a community of advocates.

What are the perks of working at Best Buy?

There are too many to list! First off, the biggest perk is working with incredible people. I genuinely enjoy working regularly with a talented group of people. This includes the gifted team at our head offices in Burnaby, our stores, agency and vendor partners and our senior leadership teams. Secondly, as a guy who naturally loves tech and uses it to simplify and enhance my life, the staff discount comes in handy. Additionally, when I’m at the head office, I always appreciate having access to the subsidized, modern gym, as well as the B.C. trails, which are liberating when heading out on an after-work run. Lastly, the food services in our common areas at the head office and regional offices are a nice perk too.

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The Edmonton Escape

Hot On The Street - West Edmonton Mall - Sea Lion

December is a month of reflection. Publishers encourage readers to start making lists of resolutions. Employees carve out more time to spend with loved ones. There’s suddenly an increased pressure to not only shop but also think about our past and establish goals for the future.

As Jeanne Beker discusses in Globe Style Advisor, escaping concrete jungles for rustic destinations can do wonders. Evidently, the article inspired me more than I realized. It gave me the urge to relax in an unfamiliar Canadian city and eliminate other destinations that would allow me to kick back in a warmer climate. Shortly after reading her advice, I booked a flight to Edmonton, Alberta.

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Reading The Globe Style Advisor

Photo Source: Canada.com

Photo Source: Canada.com

The swag bag from Spark Sessions was jam-packed with goodies to test. The Canadian bloggers who attended are still digging through it and sharing our experiences as we discover products we love. The reusable canvas tote bag was provided by The Globe and Mail and included the latest issue of Globe Style Advisor.

It’s been months since I read an issue of Globe Style Advisor. After listening to editor Andrew Sardone’s keynote, during which he discussed the evolution of street style and his vision for the publication’s future, I was psyched to sit down and read the Holiday 2014 issue. I spotted Andrew’s byline on a few pages, where he writes about hotels, drinks and books. Naturally, I am most inclined to read the coffee table book he suggests for the wordsmith: Understanding The World: The Atlas of Infographics by Sandra Rendgen and Julius Wiedemann.

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Talk Is Cheap 7

Hot On The Street - Sarah Prince and Martin Waxman

Martin Waxman

Introduction

Talk Is Cheap is an annual conference presented by the corporate communications and public relations students at Centennial College. Last year, I went with my friend Rachel who has a CPG client-side marketing role. It was helpful to compare notes because she found the digital insights interesting and I appreciated the opportunity to learn more about traditional media relations. This year, I was excited to go again. I had a chance to hear different speakers, see familiar faces and extract practical tips.

Location

Centennial College – Story Arts Centre @ Pape Ave & Mortimer Ave

Outfit

Ann Taylor LOFT black jacket, Roots X Douglas Coupland ‘I Miss My Pre-Internet Brain’ ironic graphic t-shirt, Mavi skinny jeans, Sam Edelman black suede boots

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Sunday Night TV Highlights

Photo Source: Hollywood Life & E!

Photo Source: Hollywood Life & E!

Aside from the Oscars and Super Bowl, Sunday night doesn’t usually imply appointment viewing. Last night was an exception. I found myself flipping back and forth all night between the American Music Awards on CTV/ABC, Canada’s Smartest Person on CBC and Kourtney & Khloe Take the Hamptons on E! I’m one episode behind on The Good Wife, but I’ll fix that soon with Rogers on Demand.

Kourtney & Khloe Take the Hamptons

I wonder how many other dads leave hundreds of dollars worth of gifts for their kids and partners on their way to rehab. In the last episode, Scott went to rehab for five days, Kourtney’s therapist flew to New York for a surprise counselling session and Khloe celebrated her 30th birthday.

It looked like Khloe had a fun birthday bash and an even better surprise party, where French Montana gave her a Jeep. It’s a shame that Khloe’s anxiety about her age and relationship with Lamar interfered with her having a good time with friends.

Overall, it was a juicy drama-filled episode that was satisfying, yet somewhat difficult to watch given the sensitive subject matter about Scott’s behaviour and Kourtney’s health.

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