Browsing Tag

nail polish

Paint And Fly

Photo Source: Benefit

If you have a delayed flight or long layover, shopping is a pretty solid timekiller.

Recognizing that tourists tend to be laidback, it’s interesting to see how brands are tapping into the opportunity to promote impulse purchases. Beauty brands are targeting travellers with colourful new kiosks at American airports. Skin care and makeup products can already be found in duty-free shops; however, Benefit and Essie are smart because selling products in mobile kiosks increases exposure to passersby.

August 3, 2014 by Sarah Prince

Eat, Read and Discuss: Amor Towles Tweet Up

As I’ve said before, what’s a Toronto visit without an Indigo event? This time my trip home coincided with another Indigo tweet up at the classy downtown French restaurant Biff’s Bistro. I was one of four winners selected to have dinner with the bestselling author Amor Towles, who was in town for the International Festival of Authors.

Amor Towles’ debut novel Rules of Civility (2011) has been well received by critics whose praise matches my impression of him. Rules of Civility‘s 1930s New York setting led the tweet up attendees to discuss history, including commentary about how students learn about previous decades through textbook summaries, often leading us to generalize how people lived in the past.

Grey nails for dinner in Biff’s Grey Room

The tweet up was organized by Indigo’s events team and Penguin Group (Canada), Amor’s publisher. Amor sat in the middle of the table, making it easier for everyone to ask him questions. Amor primarily works in investments in New York, so his stories about writing the manuscript and approving the final content while juggling a full-time job on Wall Street was interesting to hear about.

Although the earlier topics of conversation were directly linked to books, such as Kobos, reviews and book clubs, I enjoyed when the discussion shifted to marketing. It was nice to talk about word of mouth marketing as it relates to publishing and learn about how often the avid readers at the table make decisions based on friends’ recommendations.

October 23, 2012 by Sarah Prince

Rewind and Re-watch: Legally Blonde

To kick off a new category and series of HOTS blog posts, I’ve revisited one of my favourite chick flicks: Legally Blonde.

I first saw Legally Blonde at a theatre at The Eaton Centre, which isn’t there anymore. It was 2001. Little did I know at the time that the film about a blonde sorority girl disproving others’ perception of her by going to Harvard Law School would spawn sequels and propel Reese Witherspoon’s career much further than Election could accomplish alone.

As I re-watched it for the umpteenth time on DVD, I was more attuned to the product placement. Not just the Red Bull that Elle’s sorority sister drinks while exercising or the stack of Cosmopolitan magazines on Elle’s dresser, but especially the OPI nail polish bottles scattered across her colourful room. Even when Elle has the revelation at a nail salon to enroll in law school to win Warner back, the back cover ad on the magazine she’s reading is for OPI. I also thought about the contrast between Elle’s nerdy classmates on black PCs and her brand new orange Apple iBook.

September 23, 2012 by Sarah Prince

Inspiration: Converse Nails

I recall seeing pictures and videos of nails inspired by newsprint circulating the web last summer, such as on Pinterest and Stephanie Fusco’s blog.

If that style piques your interest, then surely you’ll enjoy this tutorial I stumbled upon to show you how you can display your love for the Converse brand on your hands and feet!

February 7, 2012 by Sarah Prince