5 years ago, I went to see Barenaked Ladies perform in London and I commented that it wasn’t as good as the concert I remembered in Toronto at the Air Canada Centre.
Walking into Massey Hall last night, I wondered if my claim that it’s better to see them in Toronto would be true and Saturday’s show proved that I was right. I loved everything about it, except for the encore because they played 2 covers I didn’t enjoy.
Toronto is filled with amazing restaurants, as well as many foodies and drink connoisseurs. That’s why this weekend’s Taste of Toronto was such a hit in the Six.
Scrolling through Instagram made me even more excited to attend, as my friends posted pics of highly photogenic and tasty treats. Once I looked at the restaurant menus, however, I realized that my choices were limited due to dietary restrictions. That didn’t stop me from having fun though!
How many concerts have you missed because your friends have different music taste? Don’t let that be an excuse anymore. When I was at Western, I flew solo to a Barenaked Ladies concert, which I was reviewing for the Gazette. My intention was to listen, enjoy and take notes. It didn’t matter who sat next to me.
Likewise, when award show season was at its pique in the winter and I needed to watch nominees, I waited for no one. I spent an afternoon at Cineplex Odeon Varsity theatre, treated myself to a Yogen Fruz smoothie (I’m addicted!) and never looked back. Still Alice is an introspective film about aging that I was content to watch alone and I didn’t feel an urgent desire to discuss it with anyone afterwards.
A new study from the University of Maryland found that many individuals don’t spend time alone in public because they fear what observers will think. It’s sad to imagine how people are missing out on opportunities to enjoy themselves simply because they value opinions of strangers.
I never celebrated St. Patrick’s Day until I went to Western. For university students, it’s such a major event that it might as well be a statutory holiday. After I clued in during first year, I started planning my outfits in advance by keeping an eye out for discounts on green clothes, shoes and accessories.
It’s nice to support local boutiques when you’re buying seasonal items. Archies Surf Shop is a convenient shopping destination for Western students who want to buy green gear in downtown London without schlepping to a dollar store. Last year, I bought a clover leaf necklace at Archies and I also have an emerald green statement ring from Want in Toronto.
St. Patrick’s Day is a fun time to be creative and everyone’s in such a good mood that it seems like the fashion police take the day off. I used to wrap a skinny green United Colours of Benetton belt around my wrist and wear it as a DIY bracelet.
Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.
Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.
To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.