After exploring design options for months, I am so excited to share Hot On The Street’s new look with you. Hot On The Street’s 7th anniversary is coming up in May and I think this makeover has been long overdue. My favourite feature of my blog’s new design is the Instagram feed in the footer.
I couldn’t think of a better way to celebrate the re-launch of my blog than a meet and greet with etalk co-hosts. I have admired Liz Trinnear since watching her win the Much VJ competition from the basement of my residence at Western. She studied MIT too and she really inspired me to pursue a career in entertainment.
After attending the White Cashmere fashion show, I was eager to learn more about Canadian fashion and meet the brains behind it. When Women of Influence announced they were ending their speaker series for the year with Kimberly Newport-Mimran, the President & Head Designer of Pink Tartan, I quickly bought a ticket. Prior to the event, I saw her on a poster at the eyeglasses store Josephson’s in Forest Hill, which solidified her position as a national style icon.
When I focus on seeing speakers from the fashion and media industries, the events tend to be worthwhile and this one was no exception. Charles the Butler was not there, but Susie Sheffman was!
In her opening letter, Jennifer shares her wish that this book will help her become more relatable to readers. She immediately accomplishes that goal on the first page of the first story when she describes her outfit that includes UGG boots. Jennifer Weiner is anything but basic though. She’s a talented, opinionated and friendly author who has overcome personal issues and handled negative reviews.
Jennifer was a gifted student and skipped a grade. It was upsetting to read about how when her dad got mad, he sometimes tore up her books. Of course, she has always been an avid reader. Her mother and Nanna love telling a story about how Jennifer lost her shoes at camp, but never lost a book.
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Photo Source: Trend Hunter
I’ve missed the CM1 conference for community managers, so I was relieved when I discovered the Social Media Week itinerary. The first day alone featured keynote speakers from Twitter, BuzzFeed and Shopify. Drake’s friend Norm Kelly was interviewed too. Hot topics included influencer marketing, millennials and self-esteem.
Aside from professional development in general, what motivates me to attend these types of events is how much the speakers leave you feeling inspired. That was definitely the case when I heard Shelby Walsh from Trend Hunter. She talked about big data, personalization and mobile marketing by presenting several clever marketing campaigns that integrated social media effectively. They’re kind of old, but they’re all relevant, innovative and influential. Enjoy!
Toronto-based advertising and communications agency Elemental recently launched a four-part web series called The Brief. Dustin Brown is a partner at the agency who co-created the series.
Why did you decide to make a web series about agency life?
We have always tried to do promotional pieces about the agency to either attract new clients or new employees, bring on new talent and [create] stuff to show our clients what we’re capable of doing. We have run some campaigns in the past and then when one of our new copywriters came on board, he was a director and had the background. I had toyed around with making a full-length series once upon a time and he had some ideas about how to do a web series, which I had never really explored. We brought these two things together and created these shorts and we just had fun with it. From there, it grew into this four-part series, which is great.