Tagged with YouTube

A&W Wants You To Skip The Ad

When all you want to do is watch a music video, pesky ads can spoil the fun. Fast food chain A&W recognizes your pain and created an ad that communicates the key message in the first 5 seconds. After that, there’s not much to see—viewers simply watch an A&W spokesman eat a burger outside in the middle […]

Book Review: I, Justine: An Analog Memoir

On YouTube, Justine Ezarik seems larger than life. She’s bubbly, animated and enthusiastic. On paper, Justine seems brilliant. She managed to earn a living by broadcasting her daily life and amass a social media following so big that brands couldn’t help but take notice. Her work has paid off and now she has a book […]

Promotions Around Downtown Toronto

Yonge and Dundas Square is a popular destination in downtown Toronto and therefore a prime location for companies that want to raise brand awareness among a large audience of pedestrians. No matter how often I shop at the Toronto Eaton Centre, I seem to miss some of the most exciting experiential marketing stunts. To compensate, […]

Kindness Counts

Western University graduates Josh Stern and Russell Citron are inspiring Gen Y to pay it forward and people are listening. Their charitable initiative #FeedTheDeed discourages people from playing an online drinking game and encourages random acts of kindness. #FeedTheDeed has sparked a huge conversation about the power of social media. Instead of producing videos of […]

5 Questions With Familiar Strangers

Familiar Strangers (Ryan Peters, Josh Gladstone and Daniel Draper) put on a great show Sunday night at Drums N Flats. Their set list included original songs like Bar in Seattle, as well as covers of Avicii’s Wake Me Up, Barenaked Ladies’ Pinch Me and The Lumineers’ Ho Hey.  Which band do you want to reunite […]