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LinkedIn Profile Changes

Sarah Prince LinkedIn June 2014

We’ve all heard about how a polished profile picture (one that’s not cropped, blurry or too dark) can help users make a strong first impression for profile viewers. Now that LinkedIn unveiled a new look for profiles, it’s time to get creative because the addition of a LinkedIn cover photo will make it easier for premium users to portray their personal brand.

Your cover photo on every platform is an excellent place to showcase your interests, photography skills and personality. Choose an original photo whenever possible. On Twitter, my cover photo shows jeans on a rack from the American Apparel sale. On Facebook, my cover photo has a bathroom sign from Disney World that says Prince and before that it was a shot of me posing with the cast of The Social. For now, I’ve selected an image from LinkedIn’s image gallery that’s available for Premium users to use as a temporary placeholder.

Read on for my advice about how employees, job seekers and recruiters can use the new cover photo feature.

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