Mighty Cruise Ships returns to the Discovery Channel tonight for its second season and I had a chance to chat with Executive Producer Karen McCairley. Find out more about the production process below and see which celebrity she wants to travel with in this special Q&A.
How does your show attract and engage with viewers (like myself) who have never been on a cruise?
Mighty Cruise Ships is the only show of its kind in the whole world. We take all the preconceived notions viewers like you may have about cruise ships and set the story straight!
It’s not all big buffets and cheesy lounge singers – we focus on what it takes for the hard working staff aboard each vessel to pull these trips off time and again. We pull back the curtain and focus on the big technology and navigational skill it takes to dock these ships in very interesting and oftentimes difficult ports. We spend time in the engine rooms, bridge, galleys and behind the scenes of the huge mainstage productions that happen aboard these ships.
Put it this way, even the people who work for the cruise lines are oftentimes blown away when they eventually see our shows.
Photo Source: Brent Kore
My first ever experience with virtual reality (VR) happened at TIFF 2014 thanks to Ford. They had a cool setup that allowed you to pretend you were shooting a movie in Hollywood while sitting in a new car. The footage of me inside their car still makes me laugh.
As VR continues to become more prevalent, it makes sense that another automotive brand wants to leverage it to connect with drivers. Toyota has created brand galleries at a few Canadian malls to show shoppers the features of their new cars. At the “Towards Tomorrow by Toyota” exhibits, people can use VR to learn about Toyota’s commitment to safety technologies without even going outside. Or, you can take one out for a spin to see for yourself – the choice is yours!
Adulting is hard work. I graduated from Western 3 years ago, but paying the bills doesn’t get any easier. Between OSAP and credit cards, it isn’t fun. I’m too broke to commit to any real estate, let alone an expensive monthly cell phone plan. That’s why the idea of not being tied down to a contract is appealing – more freedom, less legal jargon and less headaches.
Public Mobile has launched a new campaign called “SIM Swap” that offers Canadians a free useful SIM card in exchange for a useless item. So before you toss out that coffee cup, read on to find out how you can participate.
Name: Brodie Lawson
Position: Video Content Coordinator and Host
Education: Media, Information and Technoculture (MIT), Western University
Professional role models:
I have so many—too many to list! I love Katie Nolan who is hugely inspiring and represents where this industry is going—she is amazing. If you haven’t checked her out on Garbage Time on YouTube (on FOX in the USA), you should! Her stuff should be required viewing for women looking to get into sports broadcasting. For more traditional broadcasting, I look up to Sam Ponder who works on College Gameday. Her job (from an outsider) consists of working live on set with tons of fan engagement, doing in-depth interviews and sideline reporting. It’s a cool job and she kills it! She also speaks and writes candidly about working in sports, which I deeply appreciate.
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Photo Source: Trend Hunter
I’ve missed the CM1 conference for community managers, so I was relieved when I discovered the Social Media Week itinerary. The first day alone featured keynote speakers from Twitter, BuzzFeed and Shopify. Drake’s friend Norm Kelly was interviewed too. Hot topics included influencer marketing, millennials and self-esteem.
Aside from professional development in general, what motivates me to attend these types of events is how much the speakers leave you feeling inspired. That was definitely the case when I heard Shelby Walsh from Trend Hunter. She talked about big data, personalization and mobile marketing by presenting several clever marketing campaigns that integrated social media effectively. They’re kind of old, but they’re all relevant, innovative and influential. Enjoy!