Breaking my ankle forced me to change which shoes I wear at home. I tried cute, furry slippers as a kid, but always abandoned them. In the last 10 years or so, I’ve worn Old Navy flip flops around the apartment nonstop. I’ve alternated different pairs and love my royal blue ones.
Yes, I’m aware that flip flops are bad for you. I’ve seen them ridiculed in many articles, but I ignored the comments and slipped them on at home daily. The only time I regretted wearing them was when I visited Madame Tussauds in Las Vegas.
Name: Crissi Giamos
Position: Director of Public Relations
Professional role model:
Mary Symons, luxury publicist and president of Mary Symons Communications. Everything this lady touches in PR is done with perfection. She oozes elegance and class. My nickname for Mary is “VVVIP”.
In 140 characters or less, what is your favourite part of your job?
The fast paced environment and how each day differs. The best part? Shoe shopping of course—one pair for the photo shoot, two pairs for me.
What are your daily responsibilities?
Fuelling the business of the Town Shoes Limited banners by consistently garnering meaningful targeted media impressions and driving sales, of course. This is ongoing daily, working with media, influencers, stylists, television stations, fashion shows, events, photographers, shopping centres and the country’s tastemakers.
Which tools or software do you use at work?
Microsoft Office 365, Cision, Meltwater, MRP Data
If you like taking pictures of your shoes, so what? No big deal. Personally I love taking shoefies and I’m not the only one because celebrities are on board with this popular Instagram trend too.
Likewise, shoe brands are capitalizing on the trend to connect with consumers and discover more user-generated content. Adidas recently worked with Wunderman to build relationships with youth in India whereby they encouraged shoppers to explore their communities in sneakers and document their travels. The campaign was a success and over 5,000 shofies were taken using the designated hashtags.
Photo Source: Esquire
It’s Throwback Thursday and that calls for a spotlight on a campaign from a classic brand: Converse. I’ve never doodled on my Converse, but I love to wear them. I suspect they’ll be a wardrobe staple indefinitely.
Every owner of Converse sneakers has the option to personalize their footwear to reflect their personality and interests. Converse is celebrating consumers’ flare for customizing sneakers with their latest Made By You campaign.
