Attending Social Media Week was a great experience. I got to hear people like Kirstine Stewart and Claudia Oshry AKA @girlwithnojob on Instagram. The session with Michael Landsberg stood out the most, as it made me think about not just social media, but what it means to be an influencer today. When I say influencer in this context, I mean it in the sense of being a powerful public figure that connects well with fans on a personal level. In today’s culture where everyone’s busy, 1:1 relationships with people you admire and respect can be rare, so that’s what I’d like to explore.
In 2009, Michael Landsberg interviewed an athlete named Stéphane Richerand and convinced him to acknowledge his experience with depression on-air. Once they both publicly confirmed they were dealing with mental health issues, emails started pouring into Michael’s inbox. People started confiding in Michael via email because they connected with him in the interview.
I still remember how excited Unilever’s team was when they announced that Axe was going to send some lucky guys to space. My peers shared their enthusiasm when we watched a teaser video together at Queen’s University in 2013, but that was the last time I really thought about the brand.
Axe just released a new ad that challenges common stereotypes about young men, which I love. This video makes me rethink what Axe stands for and I admire how it has the power to change consumers’ views about gender. In a way, this ad is long overdue. It’s 2017! Of course it’s ok for guys to wear pink (and not just on Wednesdays). So what if a boy doesn’t like sports?
I wish Axe didn’t have to include a question about depression because it should be obvious by now that guys have mental health issues too. The best article I read on Bell Let’s Talk Day was written by a local male marketer and that was one of many stories.
Photo Source: Bell
Bell Let’s Talk Day is one of my favourite corporate success stories. The charitable initiative, which is run by one of Canada’s top telecommunications companies, aims to remove the stigma surrounding mental health. That’s a campaign that I can stand behind year after year.
Bell has enlisted celebrity spokespeople, such as Howie Mandel and Serena Ryder, to spread the word and use their influence for a good cause. Based on a global response in previous years, I anticipate many more famous people will participate on the day of the event.