As soon as Gwen Stefani became a published writer on LinkedIn, the negative feedback started rolling in. I saw comments that said “RIP LinkedIn,” as if the social network is suddenly doomed to fail. I can support someone who complains about seeing too many personal updates on the platform, but I don’t think celebrities are to blame for the site’s potential demise.
I’m in favour of Gwen sharing business-oriented content with her fans because it allows the world to see an intelligent side of the entrepreneur. If Lauren Conrad signed up for LinkedIn, I’d probably want to read her posts too. I’m not saying they represent the world’s best writers, but I do think they have valuable insights to offer.