Browsing Tag

cars

Moving Towards Tomorrow With Toyota

toyota-brand-gallery

Photo Source: Brent Kore

My first ever experience with virtual reality (VR) happened at TIFF 2014 thanks to Ford. They had a cool setup that allowed you to pretend you were shooting a movie in Hollywood while sitting in a new car. The footage of me inside their car still makes me laugh.

As VR continues to become more prevalent, it makes sense that another automotive brand wants to leverage it to connect with drivers. Toyota has created brand galleries at a few Canadian malls to show shoppers the features of their new cars. At the “Towards Tomorrow by Toyota” exhibits, people can use VR to learn about Toyota’s commitment to safety technologies without even going outside. Or, you can take one out for a spin to see for yourself – the choice is yours!

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How To React To The New Chevrolet Malibu

Photo Source: Adweek

Photo Source: Adweek

When Facebook launched their new Reactions feature, I was curious to see how my friends and peers in the advertising industry would respond. It’s been around for about a week now and I have yet to use anything but the Like button; however, I think that’s simply a response to the type of content that has appeared in my news feed. If something was truly shocking or devastating, I wouldn’t hesitate to say “Wow!” with a click.

One of my favourite new ads capitalizes on Facebook’s Reactions to demonstrate how much their customers will love their latest product. To produce their one-minute spot “From Like to Love,” Chevrolet and their agency Commonwealth/McCann collected video clips from user-generated content. The videos capture typical moments that are shared on social media like kids’ first day of school and an engagement.

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Vroom Vroom For Volkswagen

Unleash Your Rrrr Screen Shot 2015-07-14 at 8.50.07 PM

To keep things fresh and exhilarating online, Volkswagen has launched a virtual recording studio. Business Insider reports that the inspiration behind the campaign was imagination. “We now have the power of technology to enhance our imagination, and to visualize the power of our voice,” says Volkswagen of America VP of marketing Vinay Shahani. 

While promoting their Golf R, Volkswagen presents users with the chance to record themselves making car noises and then pairs the recording with a video of a car outside. Each recording is only ten seconds long, but it seems anything but short when you’re filming it. I invite you to check it out and challenge yourself to make epic car sounds.

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Brands Prank Consumers

You never know what to expect from leading brands on April Fool’s Day. When I sourced content for this roundup, the images and videos I saw ranged from silly to strategic. BMW’s giveaway was probably the most expensive to execute, although Honda’s SUV customizations weren’t cheap either. Kenneth Cole is a sophisticated brand, but they took a risk and went the immature route to target young animal lovers. The videos are ranked in order of personal preference, which is the same as their order based on # of YouTube views. Enjoy!

BMW

[youtuber youtube=’http://www.youtube.com/watch?v=TzKAep8Ybb8′]

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Driving with Friends

I know there was already lots of hype about this commercial right after it aired during the Super Bowl, but it’s still an incredible new technology. I remember reading about some new gadgets that car manufacturers will be adding to the dashboard within the next few years (after I clicked a few links while researching the consequences of texting and driving), but it’s much more powerful when you see what’s already available. This Chevrolet video makes me wonder about what features I’ll have at my fingertips when I buy my first car.

The bachelor’s excitement about a machine reading aloud his friends’ Facebook status updates also demonstrates how much Facebook continues becoming a, dare I say, ‘fundamental’ part of our lives. Surely this will make people who have disabled their accounts second guess this choice and make those who have not yet created an account feel even more out of the loop.

Compared to how thankful I am for having a smartphone and Internet access to occupy me while in waiting rooms, I don’t think it’d be as enjoyable to have a robotic sounding voice tell me what people have tweeted.

You can already listen to whatever artist, song, or radio station you want in the car. Is it really necessary to mute the radio commercials long enough to learn that your friend just landed in Miami while you’re driving around running errands?