In August, I finally ordered Kylie Cosmetics! Kylie released a new Birthday Collection and I was celebrating my 1-year anniversary at Glu Mobile, so I was eager to mark the occasion.
I’ll admit that the ordering process itself felt a bit impulsive, yet easy to justify. This was something I’ve been thinking about for a long time and I split the order with a coworker, so we got free shipping. That’s pretty important for any international order.
After examining the shades of lip gloss available and doing a quick Google Images search, I selected the Like shade. Not only did it seem to suit my skin colour, but how could I say no to a product name like that when social media is all about likes? (Ok, there’s way more to it, but you know what I mean.) The name also made me think of the filler word I’m guilty of saying. Must stop doing that ASAP.
My invitation for a facial at the Miraj Hammam Spa inside Toronto’s Shangri-La hotel could not have come at a better time, as I had a chance to exfoliate my skin a few days before a portrait session.
Time flies when you’re in a luxurious and relaxing environment being pampered by a professional esthetician. The reception area was quiet when I arrived on a weeknight and inside the atmosphere was even more tranquil. The overall interior design is kind of dark, so it might make you sleepy if you go in the morning or afternoon.
Many top brands were eager to help consumers ring in the new year. Overall, I noticed that brands posted more GIFs and short videos this year, which signals progress. Last year’s round up included only three posts and this year’s list includes three categories to help marketers with content development on Instagram.
I hope you’ll bookmark this for future reference and maybe even print it in colour to discuss at your next brainstorm meeting!
Inspiration for Small Businesses
While evaluating posts in my feed, I looked for simple posts that small business owners can learn from and treat as templates for future holiday posts. With the right stock photo and some text overlay in a program like Adobe Photoshop, a post that looks like this one from Aroma is fairly easy to create.
Rogers’ Next Issue magazine subscription service and app legitimately changed my life this past year. At first, the transit ads for software that’s essentially ‘Netflix for Magazines’ made the trial tempting, but it wasn’t until I was offered an extended trial as a Klout perk that I recognized its true value.
I’ve always enjoyed reading magazines for the articles, pictures and tips. I’ve always had at least one annual subscription to a print edition (or at least since the days of Teen People and YM!). I’ve always liked reading.
If you have a delayed flight or long layover, shopping is a pretty solid timekiller.
Recognizing that tourists tend to be laidback, it’s interesting to see how brands are tapping into the opportunity to promote impulse purchases. Beauty brands are targeting travellers with colourful new kiosks at American airports. Skin care and makeup products can already be found in duty-free shops; however, Benefit and Essie are smart because selling products in mobile kiosks increases exposure to passersby.