Watching this video by Saatchi & Saatchi marked one of the highlights of The Art of Marketing conference. I like how it pokes fun at ridiculously silly job titles that employers create and then employees promote on their LinkedIn profiles. Every industry has its jargon and buzzwords and advertising is no exception.
In the end, I think your goal should be to land a job at a reputable company where they give you a respectable title and a position that you are proud to call your own. Moreover, it’s important that your next potential employer as well as your peers take you seriously. If a creative director actually called himself CEO of Storytelling, people would laugh at him and that’s not ideal.
The video’s tagline is simple and effective because it says, “work on what you know, not what you’re called.” It works because the Canadian Marketing Association offers workshops for everyone and once you’re in the classroom, your title is secondary.