Desjardins Lets You Enjoy The Better Things

There are few things I like more than saving money and Desjardins Insurance’s latest ad captures that sentiment well. In Better Things: New TV, a couple shopping for a new TV must decide which TV fits their budget. An electronics store like Best Buy is always filled with people looking for gifts, toys and practical solutions, so it’s a good setting for this story.

I like how the husband uses logic and emotion to convince his wife that they should purchase a more advanced TV. First he reminds her that they can afford it because they “saved a bundle” by switching to Desjardins. Then he shows her how excited their kids are about the hottest new TV and persuades her to think this is a rational decision, rather than an impulsive splurge.

Many brands, such as Winners, do a good job of catering to frugal consumers, but they usually doesn’t suggest what you can do with the money you save when you buy #WinnersFabFinds for instance. That’s what makes this ad a bit different — Desjardins connects the dots for you by demonstrating the value of their affordable services. Who doesn’t want to own a 3D or 4K TV?

For more information about Desjardins’ services, please visit BetterThings.ca

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3 Comments

  • Reply memetoo September 14, 2016 at 3:00 PM

    The commercial is hilarious!

  • Reply JR Baker July 19, 2016 at 10:46 AM

    I heard the new commercial on the radio (the father trying the new swing set).
    Can you please stop making fathers look and sound like a goof in front of there children?
    It’s not funny.
    Ask these genius if there fathers act stupid like that? I don’t think so.
    I’m sure Desjardins can come up with better ads.
    Next time why not make the mother the stupid one and see what type of response you guys will get.

  • Reply JCM May 29, 2016 at 2:11 PM

    Enough already with that ongoing commercial. Time to replace it. You are playing that commercial way too often, it’s very annoying. At least Belair Insurance rotates their commercial.

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