[youtuber youtube=’http://www.youtube.com/watch?v=q_n4QlBMbQY’]
When all you want to do is watch a music video, pesky ads can spoil the fun. Fast food chain A&W recognizes your pain and created an ad that communicates the key message in the first 5 seconds. After that, there’s not much to see—viewers simply watch an A&W spokesman eat a burger outside in the middle of the street.
I have never purchased anything at A&W and I can’t say this ad tempted me, but as as a marketer, I found the ad clever. They know you have a short attention span so they cut to the chase while trying to appear cool and modern. This won’t be the last smart spot I discover via pre-roll, but it is the first that encouraged me to skip it and I commend A&W for their creativity.
If you’re craving a burger now, find an A&W near you.