You never know what to expect from leading brands on April Fool’s Day. When I sourced content for this roundup, the images and videos I saw ranged from silly to strategic. BMW’s giveaway was probably the most expensive to execute, although Honda’s SUV customizations weren’t cheap either. Kenneth Cole is a sophisticated brand, but they took a risk and went the immature route to target young animal lovers. The videos are ranked in order of personal preference, which is the same as their order based on # of YouTube views. Enjoy!
BMW
[youtuber youtube=’http://www.youtube.com/watch?v=TzKAep8Ybb8′]
Honda
[youtuber youtube=’http://www.youtube.com/watch?v=VzXAZWnKitY’]
Kenneth Cole
[youtuber youtube=’http://www.youtube.com/watch?v=w0JBpWUVQZM’]