Jimmy Fallon has officially replaced Jay Leno as The Tonight Show’s new host. His first episode was a star-studded success, which included surprise appearances from Joan Rivers, Kim Kardashian, Sarah Jessica Parker, Lindsay Lohan and Stephen Colbert. U2 performed outside of the G.E. building and Will Smith joined Jimmy onstage for a dance routine about the evolution of hip hop.
Denny’s engaged with night owls on Twitter through real-time marketing
Famous Night Owls
It was a big event in television history and famous people were watching too. Check out this Storify to see supportive tweets from celebrities such as Ellen DeGeneres and Michael Moore.
http://storify.com/sarahprince/tonight-show-with-jimmy-fallon