On The Radar: Father’s Day Advertisements

Oreo – Wonderfilled

Sometimes all a girl wants to do is stay up late and tell jokes with her dad until they get hiccups. Can you blame her?

The cheerful animation kind of makes me want to watch monster movies on TV with milk and cookies. Who’s up for a movie marathon? I’ll bring the snacks.

[youtuber youtube=’http://www.youtube.com/watch?v=HDaCU_qD5gk’]

Sears – Not a Superhero

Who is the Sears dad? He wears a suit and tie, not a cape. He interrogates his daughter’s boyfriends and doesn’t fight villains. He doesn’t have superhuman power, but the son in Sears’ Father’s Day commercial is convinced that doesn’t make Dad any less cool. “He’s just super because he’s my dad,” the boy says in a voiceover.

Interestingly, the ad has an explicit call to action at the end, asking viewers to look for their product placement in the new Man of Steel film. The ad uploaded to YouTube then ends with an interactive and clickable gift guide to shop online and find the perfect gift for dad.

[youtuber youtube=’http://www.youtube.com/watch?v=miAz2AFVy_c’]

Johnnie Walker – Dads Deserve Better

Why not share a scotch with dad? That’s how Diageo, the makers of Johnnie Walker, want you to celebrate your old man. They created the clever ‘Dads Deserve Better’ movement to combat the annual tradition of buying fathers golf balls, ties, socks, mugs and DVDs for Father’s Day.

Take Dad to a bowling alley, putting range or even the mall; just don’t buy him cufflinks or a nose trimmer. The bottom line is you can bond together wherever you like, but stop buying bad gifts and always drink responsibly.

[youtuber youtube=’http://www.youtube.com/watch?v=Zr3XvLt1yZ8′]

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